Liver Focus, the premium liver-focused podcast, has found itself in a tight spot.
The show, founded by podcasting guru and longtime ESPN contributor Mike Francesa, is struggling to keep up with the volume of new podcasts being created.
For the first time in its history, the show is having trouble keeping up with all the podcasts being made available, said Francesa.
“It’s kind of an experiment,” he said.
“It’s really important to us, we have to make sure that the podcasts we make, that are our core product and not just some other thing we’re doing.”
So far, it’s worked.
The podcast has made the most money in the company’s history.
Last week, the network signed a multiyear, five-year deal with Hearst, which produces podcasts, to produce a new version of Liver Focus.
With the new deal, Hearst is the only one who can make podcasts for the Liver Focus brand.
“If you want to be a liver expert, you need to know your liver, you know your body,” said Francesan.
“That’s really what the show does, is teach you the liver.
It’s not just a series of interviews.”